KOL, Talent & Campaign Specialist

Join Panda Mandarin Education as a KOL, Talent & Campaign Specialist and play a pivotal role in shaping our brand’s digital presence. In this dynamic position, you will develop and execute influencer marketing strategies, forge partnerships with Key Opinion Leaders (KOLs), and manage campaigns to boost engagement and brand awareness. Based in Jakarta Utara, you'll work closely with our marketing team to create impactful content and drive our growth in the education sector.

As a KOL, Talent & Campaign Specialist at Panda Mandarin Education, you will be responsible for identifying and collaborating with influencers to promote our products and services. You'll leverage platforms like Instagram, TikTok, and YouTube to create engaging content that resonates with our target audience. With a focus on data-driven decision-making, you'll use tools like Google Analytics and Hootsuite to track performance and optimize campaigns.

📋 Tanggung Jawab Pekerjaan

• Develop and execute influencer marketing strategies to boost brand awareness and engagement.
• Identify, recruit, and manage Key Opinion Leaders (KOLs) to align with our brand values and campaign goals.
• Create and manage campaign content, including scripts, visuals, and social media posts.
• Monitor campaign performance using tools like Google Analytics and Hootsuite.
• Collaborate with the marketing team to ensure campaigns are on-brand and meet business objectives.
• Analyze campaign data to provide insights and recommendations for future strategies.
• Stay updated with industry trends and best practices in influencer marketing.
• Build and maintain relationships with KOLs to ensure long-term partnerships.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience in influencer marketing, social media management, or a similar role.
• Proficient in using social media platforms like Instagram, TikTok, and YouTube.
• Experience with campaign management tools like Hootsuite or similar platforms.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and negotiation skills to build and maintain relationships with KOLs.
• Creative thinker with the ability to develop engaging content.
• Fluent in both English and Indonesian.

🛠️ Keahlian

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